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This web site states the following, "Magical fun for your kids birthday party." We noticed that the web page said " Piñatas for kids birthday parties." It also said " We offer a variety of flexible packages to meet your childs needs. Whether it is lively balloon art, colorful face-painting, or exciting games we will make your party the best it can possibly be. Face painting is popular at just about any childrens event, especially birthday parties. A great addition to any birthday party, and ensure the kids sleep well that night. Throw a party your child will remember forever!." The header had facepainting as the highest ranking optimized keyword. It is followed by balloons, bouncy castle, and cake which isn't as ranked as highly as facepainting. The next words 4-events.ch uses is birthday. party was included and will not be viewed by web engines.